Based in the heart of Denver, CO, Highway Watch Company is not just a brand, but a guardian of lives on the vast, unpredictable roads of life. Embarking on a mission as steadfast as the ticking hands of a watch, we pledge to combat distracted driving, drunk driving, and impaired driving, championing a safer passage on highways where lives are honored and safeguarded.

In the crafting of our watches, we intertwine purpose with elegance, embodying our profound dedication within every timepiece. Harvesting resilience from the remnants of calamity, our watches are meticulously forged from recycled materials sourced from the salvage yards of crashed vehicles – a symbol of our unwavering commitment to turning tragic ends into hopeful beginnings.

Every strap is handmade from up-cycled seatbelts, a constant reminder of the vital embrace of safety, and a tribute to the lives that traverse our nation’s highways. Our creations stand as timeless guardians, inspiring responsibility, vigilance, and a compassionate regard for every traveler's journey.

Driven by a spirit of empathy and responsibility, Highway Watch Company will reverently donates 20% of our profits to the families left bereft and shattered by the tragedies of traffic accidents due to distracted, drunk, or impaired driving. We are devoted to weaving a network of support, consolation, and hope around those whose lives have been darkened by loss.

Highway Watch Company is not merely a watch enterprise. We are a movement, a relentless crusade against the shadows of recklessness and tragedy on our roads. In each tick of our watches, we echo the heartbeat of our mission – to guard, to sustain, and to illuminate the paths of travel with the luminance of awareness, safety, and life-preserving care. Together, in unity with every wrist that carries our mission, we journey towards a horizon where every life is cherished and every journey unfolds in the embrace of safety and mindfulness.

Founded by author Alex Brown, Highway Watch Company is a reflection of a journey embroidered with diverse professional experiences across the globe, each serving as a brushstroke on the canvas of his unique perspective on life and art. Among the zeniths of his literary journey, Brown has authored two evocative novels, "King of Nothing" and "It Watched Me," both of which stand as a testament to his profound ability to weave captivating tales.

A native of Denver, Colorado, Brown’s roots are deeply entwined with the ethos of his local community. His literary pursuits are paralleled by a staunch commitment to several crucial social causes, a prime one being the crusade against drunk and distracted driving. This menace, he believes, not only endangers lives but tears the fabric of communities apart. With a fervent desire to make a tangible difference, Brown, through the Highway Watch Company, aspires to shed light on the repercussions of impaired and inattentive driving. His aim is to engender a culture of responsibility and attentiveness on the roads, reducing the devastating impacts such negligent behaviors inflict on individuals and families. By aligning with local organizations and spearheading awareness campaigns, Brown endeavors to transform mindsets, driving home the importance of road safety, and making a lasting impact on his community and beyond. Each timepiece is a tangible connection to the lives lost due to drunk and distracted driving; keeping their memories forever present and in our everyday lives.

*All images displayed are artistic renderings of our prototype watches. The final products may vary in color, size, material, and design details. We are committed to providing updates and sharing actual product images as we progress through the production stage. Thank you for your understanding and support.